ICI Dulux’s innovative Visualizer app packed with new features

ICI Dulux recently launched the new version of its Visualizer app for iOS and Android. The pioneering app uses innovative technology to help consumers see, share and paint in their chosen colours in real time.

Consumers can capture a video of their walls and experiment with hundreds of different colours. If they see a colour somewhere that inspires them, they can use the ingenious Colour Picker technology to instantly match and try it out.

Once they have found the colour they love consumers can buy their paint or find a store via the store locator function. Finally, they can share it with friends and family on social media to get a second opinion, directly through the Visualizer.

The award-winning app uses cutting-edge technology (augmented reality and video visualization) to show colours in a room in real time. It was first launched in May 2014 and has been downloaded over 10 million times.

“Colour is the number one decision factor when consumers choose paint,” said Usman Hafaz, Marketing Manager at AkzoNobel Pakistan Decorative Paints Division. “Selecting the right colour can be an exciting yet overwhelming challenge. The new features in the Visualizer now make this a fun, easy way to find the essential colour to make their living space more inspiring, and make the process more social at the same time.”

Research shows that 30 percent of consumers struggle to visualize what a colour will look like in their home, and 39 percent discuss colour schemes with friends and family before making a purchase. The new features in the Visualizer build on these trends. This makes it one of the company’s most successful colour tools, helping consumers become experts in choosing the right colour for them.

“We are constantly looking out to understand our consumer behavior and any emerging trends, innovations and technologies to help us stay ahead of the curve,” explained Usman Hafaz. “This helps us deliver products and colours that people want. The Visualizer is a tool designed to give consumers confidence to try new colours, quickly see the potential end result of their purchase, and share with friends to get their views.”

The app is marketed through the company’s decorative paints brand ICI Dulux.