Thursday, September 10, 2015

The Making Of An Ajrak

Sindh and the Sindhi culture are known for the ajrak. This is a not just a simple garment or a shawl draped around one’s shoulders, it is a mark of respect. It is worn by people in villages of Sindh in their daily lives, on important social occasions like weddings etc.; and it doesn’t end there, the ajrak is also presented to people as a sign of honor and hospitality.
It is a block printed fabric available in a variety of colors including red, blue, black and green. The dyes used in its production are natural. Since textiles in general, and the ajrak specifically fascinate me, I decided to pay a visit to a place where ajraks are made.
I didn’t have to look far for it, I found a place in Bhit Shah in the district of Matiari, 130 miles away from the city of Karachi. The owner was very courteous and hospitable and offered us not only water but food as well. Despite being busy, he was kind enough to walk us through the ongoing process of ajrak printing in his workshop. The whole process of making a complete batch of ajraks takes around 40-41 days.
First of all, wooden blocks which have the specific pattern etched on them are dipped in dye and, a design is created on a plain white fabric which could range from cotton to lawn or even silk. The block print can be in 2 or 3 different colors.
Once the design is completed, blocks are dipped in a straw colored fluid and those designs are made wet. After that, chaff or bhoosa as it is locally called, is dusted over it. It is left to dry so that it sticks to the design to be preserved.
Lastly, the ajrak is dyed into its base color. The chaff protects the block printed part. For dyeing purposes, there was a mud oven with a metal basin on the top. This step wasn’t taking place in the shop at the time I was visiting.
My visit ended with buying a few ajraks, which came as no surprise.
Here is a pictorial journey of making of an Ajrak:
Ajrak 1 Ajrak 2 ajrak 3 Ajrak 4 Ajrak 5 Ajrak 6 ajrak 7 Ajrak 8

Friday, September 4, 2015

Destination of the week – Jhelum – The city of soldiers

Jhelum is located in the Jhelum district of Punjab province, on the right of River Jhelum. The city is famous for providing a large number of soldiers to Pakistan armed forces, and is therefore known as City of Soldiers or Land of Martyrs and Warriors. It is an ancient metropolis of rulers, well-known for its archeological digs and the tranquil river that originates in the Himalayas. Jhelum has subtropical climate –scorching heat in the summers and cold and dry in the winter season.
During the last few years, the city has experienced a huge growth, and has expanded and developed due to several emerging industries (tobacco, wood, marble, glass, flour mills) which have set up factories and their base in Jhelum. Due to its significance, Jhelum is connected to several cities through National Highway, including Islamabad that is just 1-hour and 30 minutes’ drive.
Jovago’s top 3
  1. Combined Military Hospital (CMH) Masjid Jhelum
CMH Masjidis a beautiful mosque situated in Jhelum Cantt. The white marbled, beautiful mosque is designed in a manner that captures the legacy of Islamic art. Its foundation was laid by General Muhammad Ayub Khan on March 21, 1950 and opening ceremony was headed by Governor of Punjab Sardar Abdur Rab Nishtar. The mosque is enormous has the capacity to accommodate more than 25,000 people at a time.
  1. Rohtas Fort
Rohtas Fort is a historical brigade Fort, located near the city of Jhelum. It was built in the 16th century by Raja Todar Mal, to defeat the rebellious tribes of northern Punjab. The fort is a gigantic structure comprised of huge sand stone brick walls, terraces, staircases and 12 gates – built in ashlar stone. It is a glorious landmark that is definitely worth a visit.
  1. Major Akram Shaheed Memorial Park
Major Akram Shaheed Memorial Park is a memorial botanical garden for Major Muhammad Akram Shaheed, located in the center of Jhelum city. The Park has dazzling floral arrangements and lush green forestry. Major Muhammad Akram Memorial Library is also a part of this park, and consists of a wide collection of literature.
Tips
RestaurantsA number of local and branded eateries can be found in Jhelum for your flavor. Restaurants serve traditional and continental food that, made by experienced chefs.
ShoppingJhelum has an endearing shopping experience. The city consists of plenty of shopping arenas such asMain Bazaar, Naya Bazaar, Raja Bazaar, Kinari Bazaar, Sarafa Bazaar,Chowk-Ehl-e-Hadith and Soldier Arcade. Some of the main shopping malls located in Jhelum are Shabir Plaza, Saleem Center and Ladies’s Mart.
HotelsJovago Pakistan has many hotels and guest houses in Jhelum with different price ranges such as Zeelaf Hotel. Book now on the No.1 online hotel booking site of Pakistan and get the best prices.

Delicacies of Sindh


  1. Seviyan (Vermicelli)
Seviyan is a sweet dessert similar to a rice pudding, and is usually milk based. It is served on special occasions such as Eid-ul-Fitr.
  1. Taryal Patata
Taryal Patata is a thinly sliced potato, which is pan-fried and flavored with local spices. The dish is commonly enjoyed with white rice and daal (lentils).
  1. Pallo Machi
Pallo Machi is prepared from Hilsha fish, and is a popular Sindhi dish. It is seasoned with spices and is either barbecued or deep-fried.
  1. Mitho Lolo
Mitho Lolo is a sweet flatbread made from wheat flour, sugar and jaggery. It is also served with chilled buttermilk.
  1. Sindhi Biryani
Sindhi Biryani is a combination of succulent meat and rice. The dish is infused with spices and additional potatoes.
  1. Thadal
Thadal is a refreshing drink, made from almonds and milk.
Delicacies of Sindh

Jovago Launches Mobile App

Pakistan’s N°1 Hotel Booking website, Jovago.com has released its first mobile application in order to facilitate the hotel booking process for its customers and push the ‘mobile first’ initiative of the Africa Internet Group.

Jovago Launches Mobile App
KARACHI, Pakistan, September, 2 – 2015 — Pakistan’s leading hotel-booking website Jovago announced a new mobile application that allows customers access their vast inventory of 25,000 hotels around the world. The self-developed Jovago.com Hotels Booking, is a free mobile application for the customer-base, and is immediately available on the Google Play Store to the entire community of Android users. The app demonstrates the company’s commitment to focusing on mobile solutions and developing trendy mobile applications that help improve customer experience when searching for hotels to book.
“The launch of App is a great milestone for us in order to offer great flexibility for the customer-centric mobile experience.We have noticed the immense growth of mobile devices and 3G in Pakistan and have used gathered knowledge to develop the most convenient hotel booking app. With the Jovago.com Hotels Booking, customers can readily access our growing inventory of hotels on the go with little to no hassles as our customer service team caters to their needs” said Paul Midy, CEO of Jovago.
The App allows customers to find the best rates among 2,000 hotels in Pakistan and 200,000 hotels worldwide. Pages for the hotels have the pictures, description, locations, amenities and reviews. This allows travellers to search hotel around them on the map. In addition, they can find exclusive deals and offers from a large variety of hotels and have the best price guarantee. Users can access their current and former booking even when they are offline.
Jovago.com is an online hotel booking service with offices spread across Africa, Asia and Europe. Jovago.com Hotels Booking is another example of how much importance is placed on improving the user experience. The application is available for Android devices on the Google Play Store now. Versions would be shortly launched for the other mobile platforms and devices.
To learn more about Jovago.com Hotels Booking, visit here.
About AIG
Africa Internet Group introduces and accelerates the online shift in Africa – for its people and its culture. It is committed to running successful and vibrant internet companies which boost the evolution of African online culture. AIG is the parent group of nine successful and fast-growing companies in more than 26 African countries, accounting for over 3,500 staff. AIG cares about entrepreneurship and brings together all the key elements required to build great companies: team, concept, technology and capital. Its network of companies includes JUMIA, Kaymu, Hellofood, Lamudi, Carmudi, Zando, Jovago, Lendico and Easy Taxi.
About Jovago
Jovago.com is an online hotel booking service with offices in Lagos (Nigeria), Nairobi (Kenya), Dakar (Senegal) founded by Africa Internet Group and has MTN and Millicom as investors. Jovago.com, Africa’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.com has over 25,000 local hotel listings across Africa and over 200,000 hotels around the world.

Monday, August 31, 2015

Warid Launches New Data SIM to Keep Customers Connected to the Internet on the go

Warid Telecom, the pioneer in state of the art internet connectivity, has announced the launch of a special “Data SIM” that provides online connectivity for  all smart devices with SIM slots. For customers on the go, who have devices such as iPads or tablets, this SIM allows instant internet connectivity, without the hassle of searching for Wi-Fi connections, or being connected to  slow Wi-Fi. These new Data SIMs will be available at all Warid Business Centers.
Warid is offering a variety of convenient data packages along with the purchase of every Data SIM that will allow users to connect to super high-speed LTE internet  on their devices. These packages  are available for both prepaid and postpaid customers and range from 5GBs to 35GBs with a starting price of only Rs. 500 per month.

Warid has always shown excellence in customer care services, scoring the highest in call completion and customer satisfaction in the latest PTA report. With the introduction of new and innovative products such as Mi-Fi devices, wingles and the latest Data SIM, customers have been provided with a plethora of convenient options to choose from. 

Friday, August 28, 2015

ACCA Pakistan offers exciting new route into the profession

Product and pricing development created for the benefit of those looking to become qualified accountants
After consultation with key stakeholders, including students, ACCA (the Association of Charted Certified Accountants)announces today that it will be launching a new pricing structure to help people start their journey on a rewarding career in finance.
Sajjeed Aslam, Head of ACCA Pakistan, comments: “This is an exciting development for ACCA, where we have placed providing greater value at the heart of our offering to students. We have worked to ensure that the product and price is right, and we have done this by listening to feedback, especially from students.”
Our ‘even greater value’ proposition includes academic recognition at all stages of education from Intermediate all the way to Master’s level. It includes gaining a BSc in Applied Accounting from Oxford Brookes University at the same time you are studying towards the ACCA Qualification. In addition students can also earn a Master’s in Professional Accountancy from the University of London.
Employers and learning providers were also consulted on the development, which means that fees for students will be competitively priced, taking into account global foreign exchange rates.
ACCA has also introduced a new pricing structure for its exams. By modifying its prices, the global professional body for accountants also believes that employers who take on ACCA students stand to benefit.
Richard Staunton Head of Global Delivery, explained: “This is also great news for employers that already support and work with ACCA, offering our qualifications, and those that are considering working with us. The increased opportunities for students that the pricing structure offers will have a huge positive impact on organisations.
Mr. Staunton concluded: “We are wholeheartedly committed to building and sustaining the accountancy profession in Pakistan, a profession to which I am proud to belong.  ACCA has a treasured and long-held value – that of opportunity. Our new pricing structure is modelled on this value, as it offers more opportunities to study to become a qualified certified chartered accountant.”

Jovago.com teams up with Mobilink and Oracle to promote Tourism


To promote the culture and beauty of Pakistan, Jovago.com has joined hands with Mobilink and Oracle

Jovago.com, Pakistan’s No.1 online hotel book portal, recently partnered with Mobilink, a premium network service provider, and Oracle, the leading internet database company, to promote tourism. They have come together to promote Pakistan and its rich culture and scenic beauty by an online competition under the name of Discover Pakistan.

By securing this partnership, Jovago.com has ensured that their message gets across to customers of all ages and cities. The online portal is renowned for taking such initiatives to promote tourism at the time when it was largely neglected across Pakistan.

The activity will facilitate all Mobilink users to get the chance to win a free all expenses paid trip in Pakistan. The network users can avail this offer by participating through Opera Mini Browser; all that is required is for them to upload an image at opera mini platform.

Jovago.com has further added an incentive for all valuedMobilinkcustomers by giving a special discount by typing “Hotel Yes” and sending it to 9143 to avail the discount offer.

Commenting on this initiative Country Manager of Jovago.com, Mrs. Nadine Malik Almani said 
“Jovago.com is very enthusiastic to encourage tourism industry by teaming up with the renowned telecom industry of Pakistan. Jovago.com believes in taking up such initiatives which ensures maximum ease for travelers from all over the Pakistan.”