What does an average Pakistani traveller look for?
PAKISTAN, Karachi, May 2015: With
the summer season coming up, hotels and airlines avail the opportunity to mark
up their prices, because they understand the importance people place upon
travelling. Jovago.com conducted some market research to gain some insights
about the average Pakistani traveler.
In
Pakistan, the average traveller spends approximately PKR
5000 per night on a hotel room. This rate is neither high nor low, but the type
of accommodation depends on where one is traveling. Top hotels of Pakistan are
between PKR 15,000 to PKR 20,000 and guest houses are approximately PKR 5000
and above. 97% of Pakistani’s opt for payment on arrival, and only 3% pre-pay
hotels / guest houses before arriving. Luckily for the majority who chose to
pay on arrival, Jovago.com offers them the option to do so, and the average
stay of these Pakistani travelers is 2 days, whereas the longest stay is 30
days.
It
is also interesting to learn that most travel plans are made last minute. 63%
of bookings are made less than a week before travelling, and 26% are made less
than a day before. Only 6% of Pakistani travellers make hotel bookings more
than a week before they travel. Out of these travellers, 81% chose a double
room, 15% chose single rooms and 4% chose other types of rooms, such as the
suite. As the data indicates, most of the rooms booked accommodate 2 adults.
Learning
the trends about travellers is intriguing, because it tells you the thought and
action process of an average Pakistani. Now that summer is just around the
corner, everyone should start planning their holidays before it gets too expensive.
